The ABC of XYZ
By:Mark McCrindle
Published on 2014 by The ABC of XYZ
Based on more than a decade of research, The ABC of XYZ: Understanding the Global Generations is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might lie beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ: Understanding the Global Generations reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work. About the AuthorMark McCrindle is a social researcher with an international reputation for tracking the emerging trends and analysing the diverse generations. He is the Founder and Director at McCrindle Research (www.mccrindle.com.au), whose clients include over 100 multinational organisations. His highly valued research and reports have developed his renown as a futurist demographer and social commentator. Series Information: TheABCofXYZ: Understanding the Global Generations is an Australian bestseller. This is the third edition, fully expanded and updated.
This Book was ranked at 21 by Google Books for keyword hard soft and wet digital generation comes of age.
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